Yes, selling products through platforms like Instagram and Facebook may subject you to specific e-commerce taxes in Pakistan Under the Income Tax Ordinance, a tax is imposed on payments received for digitally ordered goods or services delivered from within Pakistan using locally operated online platforms. This tax is collected by payment intermediaries or courier services at rates of 1% of the gross amount paid or payable if through digital means or banking channels, and 2% if collected via Cash on Delivery (CoD)